A Venue for the Community. Free Live Music. Local Vendors. The Arkansas River. 

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Our Story

The BEACH is made possible by the generous donations of our sponsors and the existence of the South Main Arts and Parks Trust- a non-profit started by the founders of the South Main Neighborhood. In the beginning of South Main, Jed Selby and his sister Katie Selby-Urban were the ones who took the initiative to donate the river park, write grants, pledge matching funds and bring projects like the whitewater park, boulder garden and outdoor living room to the Town. However, they knew that there needed to be an organization to sustainably continue awesome projects like these into the future. To make that happen they formed the South Main Arts and Parks Trust to bring art, culture, and world class recreation to the neighborhood and town.


The BEACH is entirely a community wide effort, supported by local vendors and volunteers. In its first year (2013) the BEACH held 7 Saturdays of free live music. With each passing year the scope of our audience and shows has increased, and we hope to keep that momentum going well into the future. The shows are every Friday in July and August with a few special events throughout the year. All BEACH events are from 5 – 10pm, the music is free, the food is awesome and the sand is fun for the whole family. Come down to the BEACH, feel the love and dance until your heart’s content!